
Shinsegae's Emart discount chain and Alibaba establish Korean joint venture
Shinsegae's logo hangs outside the company's department store in Seoul, South Korea. SeongJoon Cho/Bloomberg SSouth Korean discount chain E-Mart, a unit of tycoon Chung Yong-jin's retail group Shinsegae, has agreed to form a joint venture in South Korea with Chinese e-commerce giant Alibaba. “Through the joint venture, combining our domestic distribution knowledge and Alibaba’s